PROSPECTIVE RESIDENT AND LOST PROSPECT SURVEYS
Understanding the perceptions of your existing customers is the foundation for building value through retention and loyalty. However, to evaluate and refine your communities' marketing efforts, it is vital to reach lost and potential prospects. Kingsley Associates' uniquely designed survey, interview or focus group programs can be utilized to measure:
- Marketing initiative effectiveness
- Perceptions of community and apartment features
- Lease decision factors
- Effectiveness of leasing personnel
- Areas where competing communities excel
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